Search Engine Marketing

Search engine marketing means paying the search engines to show your website or the related pages on the top for the relevant searches. People usually just check the first page after searching and choose one of the first three websites to check or buy something. In search engine marketing, we pay the search engines, and it shows our website at the top which increases our chances of getting more traffic than the competitors. It is the easiest and fastest process to rank your website and get the maximum impressions on the relevant searches.

At Red Apple Tech, we have been in the search engine marketing and advertising industry for more than 10 years and are aware of all the algorithms, systems, methods, and techniques to get the maximum results. According to a recent blog published by Google, the average ROI a person spends on Google is 800% which means if you spend 1£ on Google Ads, you’ll get 8£ in return. But it also depends on the industry, niche, and most importantly, how you set up your ad campaign. Without setting up your ad campaigns perfectly, you’ll most likely end up getting no results.

This is where Red Apple Tech comes in with years of experience and a highly expert team of search engine marketers. We help you save money, time, and resources by setting up the right advertising campaigns to enhance your online visibility to be found in searches by millions of prospects on the web.

Difference Between SEO and SEM

There is a huge difference between Search Engine Optimisation (SEO) and Search Engine Marketing (SEM). In SEO, we apply the white hat techniques and follow all the guidelines provided by the search engine to rank our website at the top. Moreover, we adjust the relevant keywords in our website’s content to be found in the search engines on relevant queries. Also, SEO takes months and sometimes years to show the results.

In SEM, we simply select the relevant keywords according to our business and provide those keywords to the search engines. Once choosing the keywords, we select a specific budget to spend on the ads. Once we know both, here comes the real challenge of setting up the right keywords, landing pages, location to target, etc. But in SEM, the search engine team just takes some hours to review our campaign and start showing our website at the top on the relevant searches.

In simple words, SEO requires a lot of hard work and time to rank the website. On the other hand, in SEM, we pay search engines to rank our website at the top.

Why Search Engine Marketing (SEM) is Important

We are living in a technological era, and everything is becoming digitalised these days. More and more businesses are coming online and offering their products and services there. This means that search engines are becoming crowded, and markets are saturated. Hundreds of businesses are offering the same products as yours.

It is not possible for the buyers to open all the websites and they mostly open, read, check, and up up buying from the first three websites. This is why you need a well-reputed and expert search engine marketing agency like Red Apple Tech that helps you set up the right campaigns at the right time according to trends for the sake of maximum exposure, traffic, leads, and sales. Right PPC campaigns help you improve brand recognition and specific targeting, improving organic traffic, and increasing the conversion rate.

Why Search Engine Marketing (SEM) is Important

Search Engine Marketing is all about searching the high-volume keywords, preparing landing pages for visitors, targeting the right locations, and improving the strategies based on the previous results for minimising the ad spent and maximising the traffic. Here are the steps, we take at the Red Apple Tech to set up the right campaigns for our clients:

Keyword Research and Analysis
Choosing and selecting the right keywords with high search volume is the major and core part of search engine marketing to outshine your competitors. Our team of marketers spends hours to get the right keywords and uses tools like Google Search Console to choose the high-converting keywords and eliminate those with low search volume or ROI for better results.
Preparation of Landing Pages
Once we select the right pair of keywords, we craft an engaging and relevant text-based ad to display the readers for getting their attention. We also help you develop highly optimised, responsive, and relevant landing pages so the users must get the product or service they are looking for. We also provide you with highly converting call-to-actions, so the reader ends up buying from you.
Targeting the Locations
Targeting the right locations according to the keyword's search volume is crucial. That's why we spend most of our time on identifying the right locations to run your ads. We use Google Search Console, Google Keyword Planner, and some other premium tools to get the areas with high search intent on the relevant keywords.
Campaign Launching and Monitoring
Once we have everything, we launch the PPC (pay-per-click) campaign on Google's search engine. We help you set up the right campaign by targeting the right keywords, locations, languages, devices, etc. Once the campaign is launched, we monitor the campaign closely and track all the performance to get better results.
Campaign's Analysis
We run the campaign for a specific time and analyse the performance report thoroughly. The difference between the campaign results and your company's expectations from the SEM helps us to calculate the results. Once the complete analysis is done, we share the reports with you and get the ideas from it for our next campaign and optimise it in a better way to improve the results.
Campaign's Analysis
We run the campaign for a specific time and analyse the performance report thoroughly. The difference between the campaign results and your company's expectations from the SEM helps us to calculate the results. Once the complete analysis is done, we share the reports with you and get the ideas from it for our next campaign and optimise it in a better way to improve the results.

Why Search Engine Marketing (SEM) is Important

Search Engine Marketing is all about searching the high-volume keywords, preparing landing pages for visitors, targeting the right locations, and improving the strategies based on the previous results for minimising the ad spent and maximising the traffic. Here are the steps, we take at the Red Apple Tech to set up the right campaigns for our clients:

Keyword Research and Analysis
Choosing and selecting the right keywords with high search volume is the major and core part of search engine marketing to outshine your competitors. Our team of marketers spends hours to get the right keywords and uses tools like Google Search Console to choose the high-converting keywords and eliminate those with low search volume or ROI for better results.
Preparation of Landing Pages
Once we select the right pair of keywords, we craft an engaging and relevant text-based ad to display the readers for getting their attention. We also help you develop highly optimised, responsive, and relevant landing pages so the users must get the product or service they are looking for. We also provide you with highly converting call-to-actions, so the reader ends up buying from you.
Targeting the Locations
Targeting the right locations according to the keyword's search volume is crucial. That's why we spend most of our time on identifying the right locations to run your ads. We use Google Search Console, Google Keyword Planner, and some other premium tools to get the areas with high search intent on the relevant keywords.
Campaign Launching and Monitoring
Once we have everything, we launch the PPC (pay-per-click) campaign on Google's search engine. We help you set up the right campaign by targeting the right keywords, locations, languages, devices, etc. Once the campaign is launched, we monitor the campaign closely and track all the performance to get better results.
Campaign's Analysis
We run the campaign for a specific time and analyse the performance report thoroughly. The difference between the campaign results and your company's expectations from the SEM helps us to calculate the results. Once the complete analysis is done, we share the reports with you and get the ideas from it for our next campaign and optimise it in a better way to improve the results.

Your Ideal Place for Search Engine Marketing

If you're tyred of trying different things and want to have a huge amount of traffic that actually buys from you, then you are at the right place. We have been in the advertising industry since 2013 and have worked with thousands of businesses. We are well aware of the search engine algorithms, how they work, and how to hit them to generate the best results. We implement proven and working strategies for setting up PPC campaigns for your business according to Google's guidelines and policies.
We have dedicated teams and account managers for each business to take care of. We are the one-stop shop for all your marketing needs including SEM PPC campaigns, Amazon PPC, Google Ad Services, eCommerce Advertising, Landing Page Optimisation, A/B Testing, and many more.
If you have any questions related to our services, contact us and we'll be more than happy to answer all your questions. Moreover, we offer a 15-minute FREE consultation call to everyone thinking of trying the Search Engine Marketing Services. We'll help you talk with some of our most senior marketers to clear up all your doubts.

Let's touch the new heights of success by implementing new strategies!

Click here