LinkedIn is considered one of the most crucial and effective tools when it comes to advertising and paid ads, especially for businesses that provide B2B products or services. If you are a business owner, nurturing your audience is of utmost importance. So, when it comes to lead generation, LinkedIn is considered one of the best platforms to get high-quality and active leads.
You can get the emails of businesses, their CEOs, managers, employees, etc to reach out. In this era, when the markets are becoming saturated and everyone is coming online, it is important to first analyse your targetted audience and then share or post the information according to their interests and preferences. Today, in this article, we are going to share some of the best and proven tips, strategies, and tactics to generate thousands of potential leads on the basis of their interest for the sake of making more money in the long run.
Benefits of LinkedIn Ads
You might hear many times that LinkedIn ads are more effective and superior than the other platforms. But have you ever wondered why? Let me tell you. LinkedIn is the platform people join to promote their businesses and to connect with other like-minded people in the same industry. On the other platforms, people join those for the sake of entertainment and pleasure. This is the reason why LinkedIn is more effective and useful when it comes to generating leads and reaching out to more people who might be interested in your products or services.
Value Exchange
Most people who join LinkedIn, post on a daily basis and follow other businesses and content creators for the sake of exchanging value. Moreover, LinkedIn helps provide detailed information about what is going on in the business world and keeps us updated all the time.
Now let’s discuss which factors are crucial to get the maximum results with the minimum efforts.
Crucial Factors for LinkedIn Ads
There are certain factors that you need to take care of while running your business ads on LinkedIn, especially for lead generation. Here are some of the most important and major ones:
Ad Format
Choosing a suitable ad format is one of the most crucial factors when it comes to LinkedIn ads. Ad format helps us to attract the audience. There are a total of 4 ad formats available on Linkedin that you can use for the sake of getting a good number of leads for your business. Here are the following:
- Single image ads
- Carousel ads
- Video ads
- Message ads
Let’s discuss all 4 of them in detail one by one.
Single Image Ads
When using the single image ad, make sure to just write the necessary text. Sometimes, people put a lot of text on the image which makes it overcrowded. These kinds of images always fail to attract the audience. So, when writing the text on the LinkedIn image, always ensure to write simple but effective.
Carousel Ads
At Red Apple Tech, we suggest you make an ad of 3 to 5 images and post it on LinkedIn. Carousels are the favourite kind of ad format for LinkedIn. Moreover, the best formula or model that you should use while writing the content is AIDA. In the first image create awareness, in the second one, go with the interest. Once you do that, create desire in the 3rd one, and at last, use a highly engaging and converting call to action for the sake of driving a particular action from your desired audience.
Video Ads
Video ads are also one of the best ad formats on LinkedIn and help the business get their desired results. If you are using the video ad format, it will be good to keep the video ad under 30 seconds. Moreover, use the hook in the first 5 seconds to grab the attention of your audience. Once you do that, there are good chances for them to do what you want them to do.
Message Ads
In message ads, always try to personalise the message you are going to send to your potential customers or audience. You can personalise the message by adding their first name, business name, or anything else that only associates with them. Moreover, do not use the lengthy paragraphs. Keep your message short and try to give all the information in the best possible manner. You can hire a copywriter to write such concise Linkedin messages for you. If you need one, contact Red Apple Tech now.
So, these 4 are the ideal ad formats that we suggest you use at Red Apple Tech.
Lead Gen Forms
One of the major factors that stops people from giving your information to you is that they need to leave Linkedin for the sake of visiting your website. Moreover, sometimes when you give the link to the form, they have to fill in all the information manually. But when you use LinkedIn lead gen forms, the audience doesn’t have to leave the platform or fill out the form manually. They just need to click on the fill form button and LinkedIn automatically fills the form by entering their information according to their interests. This factor helps you get more responses from your potential customers.
Targeted Audience
It is very important to target the correct audience while running your ads. LinkedIn provides a lot of options and a professional dashboard for you while targeting the audience. It also provides you with the different segments based on the interest, behaviour, working position, etc. We recommend you analyse all the available segments very carefully and then choose those that are closest to your desired audience for the sake of getting the best results.
Ad Performance
Once everything is perfect and your ad is live, carefully analyse all the ad matrics and modify them accordingly. Here are some of the things you need to check:
- Conversion Rates
- Cost Per Conversion
- Impressions
- Reach
- Cost Per Lead
Best LinkedIn Ad Services
At Smart Web Ranker, we have been in the advertising industry for over a decade and are helping our clients get the desired results. If you are looking for a professional and creative Ad agency, Red Apple Tech is your one-stop shop to get all your advertising-related services. Contact us now and get the best LinkedIn ad services in the UK.
