We don’t think that there will be a single person who doesn’t know about TikTok but if you are living under a rock in 2024 and don’t know what TikTok is, let me tell you. TikTok is one of the biggest social media platforms with over 1.56 billion active monthly users. People use TikTok for both informative and entertainment purposes. People post short-form videos and reels on TikTok and according to research, 34 million videos are posted daily on TikTok. These videos cover almost every topic on the search and people watch those according to their interest.
Back in September 2016, when the Tiktok app was launched, the sole purpose of this platform was to just create content and post online but when talking about 2024, there are a lot of changes and updates. They took TikTok to a whole new level and have created the things that help businesses grow in terms of marketing. One of those updates is TikTok Ads. In 2024, people don’t use TikTok just to sing a song or for lapsing, they are making tons of money with the help of TikTok and growing their businesses in a true manner.
In this post, we are going to give you a simple but effective guide regarding TikTok ads that can help you control your budget while increasing the conversion rate. But before this, let’s check out what TikTok ads are.
What are TikTok Ads?
TikTok ads are paid campaigns and promotions that help you specify your audience and reach out to them perfectly. While running Tiktok ads, you get some premium tools that help you customise and specify your audience related to your business and show them your content or product in an effective manner. You can select the country, interest, demographics, age, gender, language, and many other things while running your ads and TikTok will only show your ads to those specific people who might have an interest in the products you are offering.
Now in 2024, businesses or merchants can sell their products directly within the app after creating the TikTok shop. This model has helped thousands of businesses grow online organically. You can your ad campaigns for the sake of promoting your business and products in front of the right customers with the same interest. Now that you know all the basics about Tiktok and the promotional campaigns, let’s see how can you run your ads on Tiktok.
Setting up Ads on Tiktok
There are a total of 6 steps that you need to follow while setting up your ads and promotional campaigns on TikTok. Here are 6 of them:
- Tiktok Account Creation
- Downloading and Creating Pixel’s Account
- Campaign Creation
- Creating and Setting Up an Ad Group
- Creating a New Ad
- Tracking and Measuring the Performance
Let’s discuss all of them in detail one by one.
Tiktok Account Creation
First of all, you need to go to the Tiktok signup page and create an account that you will use to create the ads and promotional campaigns. Like all the other social media platforms, you just need to provide your email address and set a password. Once you submit it, they will send you a verification code to your email address. You can also use your phone number for the sake of account creation. So, if you are using the phone number, you will receive the verification code on your number.
After getting the verification code, use it to verify and click on signup. The Tiktok will then ask for further information including your business name, country, region, purpose, billing method, and information. Once you have done that, congratulations, your Tiktok account is ready.
Downloading and Creating Pixel’s Account
TikTok Pixel is a snippet code that helps you connect with your business events. To connect your Tiktok with Pixel, you need to do the following steps:
- First of all, go to your “TikTok Ads Manager Account” and you will see an option of “Assets” there.
- Just hover over it and there be an option for “Events”.
- Once you click on “Events”, you’ll see an option for “Web Events”.
- Select “Manage” and then select “Set Up Web Events”.
- Now you just need to click on “Tiktok Pixel” as your web connection and hit “Next”.
- Your Titok Pixel is ready to go.
Campaign Creation
Go to the campaigns section and click on add new. There you will have to name your ad and set the daily, weekly, or monthly budget. Also, you will get the option to select the ad category to perfectly reach your audience for the sake of getting more sales and revenue.
Creating and Setting Up an Ad Group
This step is the most crucial and important one. So always make sure to do this right. In this step, you have to set your goals, the demographics of your target audience, location optimisation, ad placements, budget, and bidding. If you have done all these right, you will get outstanding results because your promotional video will land directly in front of your ideal customers who are looking for something like your product or service.
Creating a New Ad
While creating the new Ad, there will be an option for Smart Creative Ads. You can enable it for the sake of optimising your ad performance on the basis of users’ creativity. Once you have done that, name your ad and customise your details by adding some content and a strong call to action (CTA).
Tracking and Measuring the Performance
Once your ad is live, now it is crucial to track the performance. TikTok provides some really good analytic tools that can help you measure your ad results. If your ad is going well and helps you sell a good number of products, increase the timeline. On the other hand, if it is spending a lot of budget without making any sales, stop it and modify it by changing the audience demographics. You can also get help from professional and well-reputed agencies like “Red Apple Tech” to manage your TikTok ad account for the sake of increasing your sales without wasting a single penny.
Ideal Agency for Advertising on TikTok
If you are a business owner and struggling to get sales online, TikTok paid ads and shop creation can be the best thing that you can do. Red Apple Tech has experts and professionals who can take care of your TikTok ads in the best manner. So, if you need to expand your business online, contact us. Our team is here 24/7 to answer all your queries. Partner with us and see your business touching the new heights of success.
